Push For Pearl Jam

For Pearl Jam's return to Sydney, we were tasked with creating an activation that started conversations and sparked interest around their upcoming stadium tour. In Push for Pearl Jam, I did the ideation as well as the design and video editing of the signage, creating short clips that highlight the high intensity Pearl Jam live performances.

Insight - The sounds of Sydney's traffic lights create an iconic audial backdrop to the city, even to the point of being used as a sample in Billie Eilish's hit song 'Bad Guy'.

Idea - Combine the iconic sounds of Sydney, with the iconic sounds of the 90s; Pearl Jam.

Execution - 'Push For Pearl Jam,' a two-day event featuring a ‘hacked’ traffic light that was used to morph the beeps of Sydney’s streets into the iconic ‘Alive’ riff, kickstarting a nostalgic journey through the band's history. The event successfully amplified tour awareness, boosted ticket sales, and engaged fans globally.