Xero Cashflow Speedway

Cashflow Speedway was an activation at Xerocon 2023, where they requested a booth to highlight their Xero Online Payments. For this, I did the ideation, copywriting and support in design.

Insight - Xero Online Payments doubles the speed of businesses getting paid.

Idea - Hero home this message, in a fun and immersive way, that resonates with the audience post event.

Execution - Cashflow Speedway. A customised arcade racing game that simulated the speed of Xero Online payments. Participants pressed the 'Xero Payments' button to temporarily double their speed, generating scores based on their racing times and collected invoices, then displayed on a leaderboard. The game’s retro arcade style aligned with Xero’s branding, creating a fun and competitive atmosphere that left a lasting impression.