Netflix Sports Club

Netflix Sports Club was the first instance where I was the creative lead. On this project I was responsible for the overall creative direction, the ideation within smaller activation points across the event, as well as copywriting across all touch points.

Insight - With Netflix as the new home of WWE in Australia, and the WWE returning to Australian soil, we looked to highlight Netflix as not only the home for WWE, but as the home of sport.

Idea - The idea was to leverage WWE fandom as a hook while showcasing Netflix’s expanding live sports slate and diverse sports storytelling under the platform “drama has no offseason” to create a fan-first, interactive, and highly shareable experience that positions Netflix as the new home of live sports entertainment, with the Netflix Sports Club.

Execution - Netflix Sports Club was a pop-up fan hub during the WWE Perth weekend, built around live sport experiences. The activation showcased Netflix’s growing live sports slate through interactive activations, talent appearances, and a VIP watch party. The focus was on capturing the energy of live sports and sharing it in real time with fans on the ground and across social media.

From boxing machines to mini golf, trivia battles, chair smash challenges, a custom barber for WWE style ring read mullets, trophy room and live broadcasts from the WWE Crown Jewel Watch Party plus a Son of a Donkey Fan experience, Netflix Sports Club inspired guests to get closer to their favourite sports and sport entertainment with Netflix as the home of it all.