Big Aussie Backyard

The Aussie Broadband Big Aussie Backyard, served as a networking hub in the SXSW Sydney expo hall in 2024. Within this space I was responsible for the copywriting across the signage, tasked with creating short sharp lines that relate to the visuals within the space, but also Aussie Broadband's offerings.

Insight - Bringing the “Aussie Way” to life, we set out to showcase how Aussie Broadband Thinks BIG at this year’s SXSW Sydney, with a playful and immersive experience that brings a little slice of the Aussie life into the ICC Sydney.

Idea - What was brought to The Hub was ‘The Big Backyard’, a space, filled with oversized iconic playful elements that we all can associate with, within the everyday Aussie lifestyle.

Execution - From backyard BBQs to swinging on a hills hoist and relaxing by a pool on a hot summer's day, alongside interactive zones that educate visitors on business growth, we delivered the ultimate brand awareness and appreciation.